Sales Partner Programme
Take charge of your sales territory.Represent premium quality.
Become an authorised equion sales partner in your region. Boost your B2B sales to stables, veterinary practices and equestrian retailers – with exclusive territory rights, structured commission tiers and a product that practically sells itself.
The Sales Partner Package
Everything a professional sales partner needs to succeed in their territory.
We don’t recruit sales partners just to leave them to their own devices. Every partner receives a comprehensive package – territory protection, tools, training, materials and direct contact with equion’s head office.
Exclusive
Territory rights
Your territory is defined and protected. No other Equion sales partner operates in your area. You own the B2B relationship within your region.
Territory boundaries agreed at onboarding. Defined by country, region, or postcode zone depending on market density.
12–18%
Tiered commission
Structured commission that grows with your monthly volume. Quarterly performance bonuses paid on top — up to €1,000+ for Elite tier partners.
All closed B2B deals qualify. Commission is calculated on net revenue and paid monthly. Tier advances quarterly based on volume.
Full CRM
CRM & reporting
Manage your pipeline, track performance, and submit orders through a dedicated B2B portal. Full visibility of your territory's performance at all times.
Access within 24 hours of agreement signing. Includes pipeline management, order submission, and monthly commission statements.
2 Days
Sales certification
A structured 2-day onboarding covering product knowledge, the Equion brand story, sales methodology, and objection handling. Followed by a certification assessment.
Delivered remotely or in-person at Equion HQ. Refresher sessions available quarterly. Certification required before first order submission.
Full kit
Sales materials
Professional presentation decks, leave-behind collateral, product sample sets, and a B2B catalogue — all produced by Equion and shipped to you before your first meeting.
Materials updated quarterly. Digital versions available immediately. Printed stock replenished on request, included in the partnership package.
Named
Partner manager
A named contact at Equion HQ supports complex deals, pricing decisions, contract negotiations, and any escalation. Your partner manager knows your territory and your pipeline.
Direct line — not a helpdesk. Available for live deal support during standard business hours. Async response guaranteed within 4 hours.
Commission structure
Clear tiers. Transparent payouts. No surprises.
Your commission tier is determined based on turnover.
Commission is calculated on net turnover (excluding tax and returns). Payments are made on the 15th of each month.
Available sales territories
Your sales territory is waiting for you.
0
Independent Sales Professional
Former field sales representatives, self-employed B2B sales professionals and commercial agents with an existing network in the equestrian trade, veterinary supplies or premium pet care. You know how to open doors – equion gives you something that makes it worthwhile to walk through them.
“I sold equine feed supplements for 12 years. When I discovered equion, the difference in the product was immediately apparent. The territory-based model meant that I could really build something of my own.”
Marcus W. · Sales Partner, Southern Germany
Your existing industry network is your greatest asset
Relationships with stable owners, veterinary practices and equestrian shops will significantly speed up your first 90 days.
Territorial exclusivity protects your investment
Every relationship and every customer account you build up remains yours. The territory model rewards your efforts.
The certification programme boosts your credibility
The two-day equion certification programme provides technical product knowledge and facilitates discussions with vets and specialists.
Independent Sales Professional
Former field sales representatives, self-employed B2B sales professionals and commercial agents with an existing network in the equestrian trade, veterinary supplies or premium pet care. You know how to open doors – equion gives you something that makes it worthwhile to walk through them.
“I sold equine feed supplements for 12 years. When I discovered equion, the difference in the product was immediately apparent. The territory-based model meant that I could really build something of my own.”
Marcus W. · Sales Partner, Southern Germany
Your existing industry network is your greatest asset
Relationships with stable owners, veterinary practices and equestrian shops will significantly speed up your first 90 days.
Territorial exclusivity protects your investment
Every relationship and every customer account you build up remains yours. The territory model rewards your efforts.
The certification programme boosts your credibility
The two-day equion certification programme provides technical product knowledge and facilitates discussions with vets and specialists.
Professional from the equestrian sector
Riding instructors with a professional network, organisers of equestrian events, trade fair professionals, as well as farriers and vets who wish to move into sales or expand their sales activities. You already have credibility – the equion sales partner programme provides you with a commercial framework.
“I organised equestrian events for eight years. I knew every equestrian shop, every stable manager and every vet in my region. The partnership with equion turned this into a source of income.”
Sophie L. · Sales partner, Benelux region
Industry expertise leads directly to sales
Your professional background removes the first hurdle in any new business relationship. People already trust you.
Events create scalable B2B reach
Organisers and event professionals can introduce equion to dozens of business contacts in a single day.
No sales experience required
We provide training, methodology and sales materials. You bring your network and credibility – we provide the commercial structure.
Professional from the equestrian sector
Riding instructors with a professional network, organisers of equestrian events, trade fair professionals, as well as farriers and vets who wish to move into sales or expand their sales activities. You already have credibility – the equion sales partner programme provides you with a commercial framework.
“I organised equestrian events for eight years. I knew every equestrian shop, every stable manager and every vet in my region. The partnership with equion turned this into a source of income.”
Sophie L. · Sales partner, Benelux region
Industry expertise leads directly to sales
Your professional background removes the first hurdle in any new business relationship. People already trust you.
Events create scalable B2B reach
Organisers and event professionals can introduce equion to dozens of business contacts in a single day.
No sales experience required
We provide training, methodology and sales materials. You bring your network and credibility – we provide the commercial structure.
Training & Onboarding
We recruit partners – and support them on their path to success.
Every equion sales partner undergoes a structured onboarding process before placing their first order. The two-day certification course is not merely a formality – it provides the technical knowledge you need to work successfully with vets and specialist retailers.
Product Knowledge
An in-depth look at multi-ion technology, ingredient science and how equion differs from conventional horse care products: powerful care without harsh chemicals. By the end, you’ll know the product better than any potential buyer.
Customer Profiles
Who buys equion, why they buy it and what objections may arise. Stable owners, veterinary practices, equestrian shops and riding schools each require different sales approaches – we cover them all.
Sales Methodology
The equion B2B sales process: acquiring customers, structuring product presentations, handling objections and finalising wholesale agreements. Including practical role-plays.
Tools & Certification
Introduction to the CRM, setting up the reporting dashboard, the ordering process and the official certification exam. Upon successful completion, your partner account, your sales territory and your first sample order will be activated.
Application process
From application to your first successful sale.
Apply online – 10 minutes
Please complete the application form for equion sales partners. Tell us about your professional background, your network and your target area. Every application is assessed on a case-by-case basis.
Introductory meeting with your future Partner Manager
A personal discussion about your territory, your network and your sales approach. Not a formal interview, but a discussion to ensure the partnership is a good fit for both sides.
Partnership Agreement
Sign the Sales Partner Agreement.
You will receive detailed product information
Product Training
First order and first sales
Your sample pack will be dispatched. Your CRM is active. Your first B2B customers are being looked after. Commission begins with your first successful order – with no probationary period and no minimum turnover requirement in the first month.
Apply online – 10 minutes
Please complete the application form for equion sales partners. Tell us about your professional background, your network and your target area. Every application is assessed on a case-by-case basis.
Introductory meeting with your future Partner Manager
A personal discussion about your territory, your network and your sales approach. Not a formal interview, but a discussion to ensure the partnership is a good fit for both sides.
Partnership Agreement
Sign the Sales Partner Agreement.
You will receive detailed product information
Product Training
First order and first sales
Your sample pack will be dispatched. Your CRM is active. Your first B2B customers are being looked after. Commission begins with your first successful order – with no probationary period and no minimum turnover requirement in the first month.
Network of sales partners
By the people who are already making it a success.
Simple, effective and easy to use.
It has made a real difference, especially on sensitive areas of skin.
Michael A.,
Stable owner
Simple, effective and easy to use.
It’s made a real difference, especially on sensitive areas of skin.
Alex M.,
Riding instructor
Exactly what I needed
Very effective for horses with sensitive skin. Highly recommended.
Alexander R.,
Horse owner