Sales Partner Program
Own your territory.Represent excellence.
Become the authorised Equion Sales Partner in your region. Drive B2B sales to stables, vet practices, and equestrian trade — with exclusive territory rights, structured commission tiers, and a product that sells itself.
The sales partner package
Everything a professional sales partner needs to succeed in their territory.
We don't recruit sales partners and leave them to figure it out. Every partner receives a complete package — territory protection, tools, training, materials, and a direct line to Equion HQ.
Exclusive
Territory rights
Your territory is defined and protected. No other Equion sales partner operates in your area. You own the B2B relationship within your region.
Territory boundaries agreed at onboarding. Defined by country, region, or postcode zone depending on market density.
12–18%
Tiered commission
Structured commission that grows with your monthly volume. Quarterly performance bonuses paid on top — up to €1,000+ for Elite tier partners.
All closed B2B deals qualify. Commission is calculated on net revenue and paid monthly. Tier advances quarterly based on volume.
Full CRM
CRM & reporting
Manage your pipeline, track performance, and submit orders through a dedicated B2B portal. Full visibility of your territory's performance at all times.
Access within 24 hours of agreement signing. Includes pipeline management, order submission, and monthly commission statements.
2 Days
Sales certification
A structured 2-day onboarding covering product knowledge, the Equion brand story, sales methodology, and objection handling. Followed by a certification assessment.
Delivered remotely or in-person at Equion HQ. Refresher sessions available quarterly. Certification required before first order submission.
Full kit
Sales materials
Professional presentation decks, leave-behind collateral, product sample sets, and a B2B catalogue — all produced by Equion and shipped to you before your first meeting.
Materials updated quarterly. Digital versions available immediately. Printed stock replenished on request, included in the partnership package.
Named
Partner manager
A named contact at Equion HQ supports complex deals, pricing decisions, contract negotiations, and any escalation. Your partner manager knows your territory and your pipeline.
Direct line — not a helpdesk. Available for live deal support during standard business hours. Async response guaranteed within 4 hours.
Commission structure
Clear tiers. Transparent payouts. No surprises.
Your commission rate advances automatically as your monthly B2B sales volume grows. Performance bonuses are paid quarterly on top of your monthly commission — no targets to negotiate, no thresholds to argue over.
Commission calculated on net revenue (excluding taxes and returns). Payouts processed on the 15th of each month. Quarterly bonuses paid within 30 days of quarter-end. Tier advances assessed on the 1st of each month based on trailing 3-month average.
Open territories
Your territory is waiting.
We assign one sales partner per territory. Once a territory is taken, it's protected — which means open territories are a limited opportunity. Apply now to secure your region before it's allocated.
Independent Sales Professional
Former field sales representatives, self-employed B2B sales professionals, and commercial agents with an existing network in equestrian trade, vet supply, or premium animal care. You know how to open doors — Equion gives you something worth walking through them with.
"I spent 12 years selling equestrian supplements. When I found Equion, the product difference was obvious. The territory model meant I could build something that was genuinely mine."
Marcus W. · Sales partner, Germany South territory
Existing industry network is your biggest asset
Relationships with stable owners, vet practices, and tack shops accelerate your first 90 days significantly.
Territory exclusivity protects your investment
Every relationship you build, every account you open — stays yours. The territory model rewards the effort you put in.
Certification programme fast-tracks credibility
Equion's 2-day certification gives you technical product knowledge that opens conversations with vets and professionals others can't reach.
Independent Sales Professional
Former field sales representatives, self-employed B2B sales professionals, and commercial agents with an existing network in equestrian trade, vet supply, or premium animal care. You know how to open doors — Equion gives you something worth walking through them with.
"I spent 12 years selling equestrian supplements. When I found Equion, the product difference was obvious. The territory model meant I could build something that was genuinely mine."
Marcus W. · Sales partner, Germany South territory
Existing industry network is your biggest asset
Relationships with stable owners, vet practices, and tack shops accelerate your first 90 days significantly.
Territory exclusivity protects your investment
Every relationship you build, every account you open — stays yours. The territory model rewards the effort you put in.
Certification programme fast-tracks credibility
Equion's 2-day certification gives you technical product knowledge that opens conversations with vets and professionals others can't reach.
Equestrian Industry Professional
Riding instructors with a professional network, equestrian event organisers, trade show professionals, and farriers or veterinarians who are transitioning into or expanding into commercial sales. Your credibility in the industry is already built — the Sales Partner programme gives it a commercial structure.
"I ran equestrian events for 8 years. I knew every tack shop, every yard manager, every vet in my region. The Equion partnership turned those relationships into a revenue stream."
Sophie L. · Sales partner, Benelux territory
Industry credibility translates directly into sales
Your professional background removes the first barrier every new sales relationship has. You're already trusted.
Event presence creates scalable B2B reach
Show organisers and event professionals can introduce Equion to dozens of trade contacts in a single day — a reach most field sales reps spend months building.
No prior sales experience required
We provide the training, methodology, and collateral. Your contribution is the network and the credibility — we handle the commercial structure.
Equestrian Industry Professional
Riding instructors with a professional network, equestrian event organisers, trade show professionals, and farriers or veterinarians who are transitioning into or expanding into commercial sales. Your credibility in the industry is already built — the Sales Partner programme gives it a commercial structure.
"I ran equestrian events for 8 years. I knew every tack shop, every yard manager, every vet in my region. The Equion partnership turned those relationships into a revenue stream."
Sophie L. · Sales partner, Benelux territory
Industry credibility translates directly into sales
Your professional background removes the first barrier every new sales relationship has. You're already trusted.
Event presence creates scalable B2B reach
Show organisers and event professionals can introduce Equion to dozens of trade contacts in a single day — a reach most field sales reps spend months building.
No prior sales experience required
We provide the training, methodology, and collateral. Your contribution is the network and the credibility — we handle the commercial structure.
Training & onboarding
We don't recruit partners and leave them to it.
Every Equion Sales Partner goes through a structured onboarding programme before their first order submission. The 2-day certification is not a formality — it's what gives you the technical depth to close deals with vets and professionals.
Product knowledge
Deep-dive into Multi-Ion Technology, the Dermatest certification process, ingredient science, and how Equion compares to conventional equine skincare. You will know this product better than any buyer you meet.
Customer profiles
Who buys Equion, why they buy it, and what objections they raise. Stable owners, vet practices, tack shops, and riding schools each require a different conversation — we walk through each one.
Sales methodology
The Equion B2B sales process: how to open accounts, how to structure a product introduction, how to handle objections, and how to close wholesale agreements. Includes live role-play scenarios.
Tools & certification
CRM walkthrough, reporting dashboard setup, order submission process, and the formal certification assessment. Passing unlocks your partner account, your territory, and your first sample order.
Application process
From application to first closed deal.
Apply online — 10 minutes
Complete the Sales Partner application. Tell us about your professional background, your network, and your target territory. We review every application personally.
Discovery call with your future partner manager
A 30-minute call to discuss your territory, your network, and your commercial approach. This is not a formal interview — it's a conversation to ensure the fit is right for both sides.
Territory agreement & partnership contract
We define your territory, agree your starting commission tier, and sign the Sales Partner Agreement. Your territory is protected from the day the contract is signed.
2-day certification programme
Product knowledge, customer profiles, sales methodology, and CRM tools. Delivered remotely or at Equion HQ. Certification unlocks your account and your territory.
First order & revenue begins
Your sample kit is shipped. Your CRM is live. Your first B2B accounts are in progress. Commission starts from your first closed order — no probation period, no minimum volume requirement in month one.
Apply online — 10 minutes
Complete the Sales Partner application. Tell us about your professional background, your network, and your target territory. We review every application personally.
Discovery call with your future partner manager
A 30-minute call to discuss your territory, your network, and your commercial approach. This is not a formal interview — it's a conversation to ensure the fit is right for both sides.
Territory agreement & partnership contract
We define your territory, agree your starting commission tier, and sign the Sales Partner Agreement. Your territory is protected from the day the contract is signed.
2-day certification programme
Product knowledge, customer profiles, sales methodology, and CRM tools. Delivered remotely or at Equion HQ. Certification unlocks your account and your territory.
First order & revenue begins
Your sample kit is shipped. Your CRM is live. Your first B2B accounts are in progress. Commission starts from your first closed order — no probation period, no minimum volume requirement in month one.
Sales partner network
From the people already doing it.
Simple, effective & easy to use.
It's made a real difference, especially for sensitive areas.
Alex M.,
Stable Owner
Simple, effective & easy to use.
It's made a real difference, especially for sensitive areas.
Alex M.,
Riding Coach
Exactly What I Needed
Very effective for horses prone to skin reactions. Highly recommended.
Alex M.,
Horse Owner