Content Creator Program
Your voice.Their horses.
Create content you believe in. Share it with an audience that trusts you. Earn on every sale — with a product that the equestrian community is already asking for.
Turn Content into Income Across Every Platform
@equinelove_de
Horse care review · Equion Skin & Hoof Gel · 6-week test
@equinelove_de
Morning grooming routine 🐎 #equion
I tested Equion's Skin & Hoof Gel on my mare for 6 weeks — here's what actually happened
A detailed, honest review from an equestrian blogger with 14k monthly readers. Ranked #1 on Google for "Equion review" within 3 weeks of publishing.
@equinelove_de
Horse care review · Equion Skin & Hoof Gel · 6-week test
We Work With Creators On
What you receive
Everything you need. From first post to first payout.
Equion gives creators the product, the assets, the support, and the revenue model — so you can focus on the content, not the admin.
Free product gifting
Receive the full Equion range as your starter kit — so your first post, reel, or review is grounded in genuine, first-hand experience. No scripts. Just your honest take.
Revenue share up to 20%
Earn on every sale driven by your content and personalised discount code. No cap. No expiry. The more your audience buys, the more you earn — automatically.
Co-branded campaigns
Collaborate on product launches, seasonal campaigns, and brand moments — with creative direction from you, production support from Equion. Your audience, your voice.
Exclusive early access
New products, R&D content, and behind-the-scenes brand stories — before they go public. Gives your content a scoop value your audience can't get anywhere else.
Custom discount code
A personalised code for your audience — makes sharing more compelling, adds a tangible benefit for your followers, and tracks every sale back to your content precisely.
Brand amplification
Your content gets featured across Equion's own channels — direct cross-exposure to our growing audience of horse owners. We promote creators who promote us.
Creator Tiers
We work with creators of all sizes.
Engagement matters more than follower count. Whether you have 800 followers or 800,000 — if your audience is equestrian and trusts you, there's a tier for you.
Micro Creator
500 – 10,000 followers
Niche equestrian accounts with a highly engaged, trusting audience. Small reach, high impact.
What's included
Mid-Tier Creator
10,000 – 100,000 followers
Established equestrian creators with a growing, loyal audience and consistent content output.
Everything in Micro, plus
Macro Creator
100,000+ followers
High-reach equestrian creators. Custom partnerships. Paid campaigns.
Everything in Mid-Tier, plus
The process
From application to first post.
Apply in 5 minutes
Tell us about your platform, your audience, and your content style. No follower minimum for Micro tier. We respond within 5 business days.
Receive your kit & link
Your product starter kit ships immediately after approval. Your tracking link, discount code, and asset library go live the same day.
Create & share
Publish content in whatever format suits your platform — reel, review, tutorial, or story. One piece of Equion content per quarter is all we ask.
Earn & grow
Revenue share is tracked automatically and paid monthly. As your content performs and your tier grows, so do your benefits.
Creator community
Real creators. Real results.
Some of the content created by our creators
@equinelove_de
The starter kit meant my first video felt genuine — not sponsored. My audience trusted the review because I trusted the product.
@hoofcarewithanna
1.2 million views on my before-and-after reel. My partner manager called me the same day to talk about a co-branded campaign.
@stable.rider
I started as Micro with 2,000 followers. Eight months later I'm Mid-tier, and my discount code has driven over 300 sales.
Apply as an Equion Content Creator today.
Applications take under 5 minutes. We review every submission personally and respond within 5 business days. No follower minimum for Micro tier.