Wholesale — Target Audiences
Three professionals.
One trusted product.
Equion wholesale works best when the partner has direct, daily contact with horses and horse owners. These are the three core profiles that make the strongest Equion wholesale partners — each with a different relationship to the horse, and a different reason to carry the product.
Profile 01 · Most common wholesale partner
Stable Owners & Yard Managers
Stable owners and yard managers have daily contact with horses and constant conversations with livery clients about coat, skin, and hoof health. Equion fits naturally into their existing care protocols — and their retail shelves fill the gap their clients were already asking for.
“My livery clients started asking for Equion before I'd even ordered it. Social media had done the work — I just needed to stock it.”
Daily contact with horse owners
Livery clients are the ideal repeat customer — they return weekly and trust the yard manager's product recommendations implicitly.
Existing on-site retail infrastructure
Tack rooms, reception areas, and stable shops are natural points of sale — no new sales channel needed.
High repeat purchase frequency
Horses are cared for year-round. Once a product earns its place in the routine, it stays there — and reorder rates reflect that.
Co-marketing funds in-stable display
Up to €4,000/year for Exclusive partners — covers point-of-sale materials, event presence, and local campaigns.
Profile 02 · Performance-focused
Riding Trainers & Coaches
Trainers work with horses at peak performance levels — where skin integrity, coat condition, and hoof health directly affect results. Equion becomes part of the performance care routine, not just the care shelf. When a trainer recommends a product, their clients follow.
“I introduced Equion at my training clinics. Within two months, three of my regular clients had set up their own subscriptions. The product does the selling.”
Trusted advisor role drives conversion
Trainer recommendations carry enormous weight. Client compliance is high because advice comes from a respected professional.
On-site sales at lessons and clinics
Group sessions and clinics create natural purchase moments — especially when the product is visible and in active use.
Strong demand from competition clients
Competitive riders invest in premium care. Equion's Dermatest certification and German manufacturing match their performance standard.
Combinable with affiliate programme
Trainers with an online presence can combine wholesale with affiliate commission — earning on every sale beyond their immediate client base.
Profile 03 · Highest-trust recommender
Equine Veterinarians
Veterinarians carry the highest trust of any professional in the equestrian world. When a vet recommends Equion as part of a post-treatment protocol, owner compliance is near-universal. The Dermatest Excellence certification provides clinical credibility that speaks directly to the vet's professional standard.
“The Dermatest certificate is my justification for every recommendation. Owners trust the science — and they come back for the result.”
Dermatest certification supports clinical recommendation
A recognised 5-star certification. Vets recommend with confidence and document the recommendation in practice records.
Fits naturally into post-treatment protocols
After wound care, skin condition treatment, or hoof work — Equion provides the follow-up care product that completes the protocol.
Free from nanomaterials & chemical additives
Meets strict veterinary practice material standards. Full ingredient transparency and safety data sheet supplied on request.
Full product documentation provided
Dermatest certificate, safety data sheet, and ingredient declaration included with every wholesale order — ready for practice files.
Apply for wholesale access today.
Applications are reviewed personally within 5 business days. We'll reach out to discuss your market, your customer profile, and the right tier for your business.