Content Creator Programme
Your voice.Your horses.
Create content you believe in. Share it with a community that trusts you. Earn a commission on every sale – with a product that’s already in high demand in the equestrian world.
Turn content on any platform into income
@equinelove_de
Horse Care Review · equion Hoof & Skin Gel · 6-week trial
@equinelove_de
Morning routine for horse care 🐎 #equion
I tested the equion Hoof & Skin Gel on my mare for six weeks – this really happened
A detailed and honest review by an equestrian blogger with 14,000 monthly readers. Ranked number 1 on Google for ‘equion review’ within three weeks of publication.
@equinelove_de
Horse Care Review · equion Hoof & Skin Gel · 6-week trial
We work with creators on the following platforms
What you get
Everything you need – from your first post to your first payout.
equion provides marketing materials, support and an attractive remuneration model – so you can focus on your content, not on administration.
Free Product Starter Pack
Receive the complete equion product range as a starter pack, so your first post, Reel or review is based on real product experience. No guidelines—just your honest opinion.
Up to 20% revenue share
Earn commission on every sale generated through your content and personal discount code. No cap, no expiry. The more your community buys, the more you earn—automatically.
Collaborative campaigns
Collaborate with us on product launches, seasonal campaigns and brand activations—with your creative touch and equion's support. Your community, your voice.
Exclusive early access
Get early access to new products, research content and exclusive behind-the-scenes insights – even before they’re released. This allows you to offer your community content that no one else has.
Personal discount code
A personalised discount code for your community makes recommendations more appealing, offers your followers a real benefit and clearly attributes every sale to your content.
Boost your brand presence
Your content is featured on equion’s official channels, reaching our growing community of horse owners. We support creators who support our brand.
Creator Levels
We work with creators of all sizes.
Engagement is more important than the number of followers. Whether you have 800 or 800,000 followers – if your audience comes from the equestrian community and trusts you, there’s a level that’s right for you.
Micro Creator
500–10,000 followers
Niche equestrian creators with a dedicated and trusting community. Small reach, big impact.
What’s included
Mid-Tier Creator
10,000–100,000 followers
Established equestrian creators with a growing, loyal community and regular content.
Everything from the Micro tier, plus
Macro Creator
Over 100,000 followers
Equestrian creators with a wide reach. Tailored partnerships. Paid campaigns.
Everything from the Mid-Tier tier, plus
The Process
From application to your first post.
Apply in 5 minutes
Tell us about your platform, your target audience and your content style. There is no minimum number of followers required for the Micro tier. We’ll reply within 5 working days.
Receive your starter kit & link
Once approved, your product starter kit will be dispatched immediately. Your tracking link, discount code and media library will be activated on the same day.
Create & share content
Create content in the format of your choice – Reel, review, tutorial or Story. One equion post per quarter is sufficient.
Earn & grow
Your revenue share is automatically tracked and paid out monthly. As your success grows, so do your benefits.
Creator community
Real creators. Real results.
Some of our creators’ content.
@equinelove_de
The starter kit ensured my first video felt authentic – not like an advert. My community trusted my review because I trusted the product myself.
@hoofcarewithanna
My before-and-after reel reached 1.2 million views. On the very same day, my partner manager contacted me about a joint campaign.
@stable.rider
I started out as a micro-creator with 2,000 followers. Eight months later, I’m mid-tier and my discount code has already generated over 300 sales.
Apply to become an equion Content Creator today.
The application takes less than 5 minutes. We review every submission personally and reply within 5 working days. There is no minimum number of followers required for the Micro tier.