Reseller Programme · Target groups
Three professionals.
One tried-and-tested product.
equion is particularly well suited to reseller partners who have daily contact with horses and horse owners. These three target groups are our most successful reseller partners – each with their own relationship with horses and their own reason for stocking equion.
Profile 01 · Most frequent reseller partner
Stable owner & stable manager
Stable owners and stable managers are in daily contact with horses and boarders. equion complements existing care routines and meets a need that many customers already have.
“My boarders were already asking about equion before I’d even ordered it. Social media had already done the groundwork.”
Daily contact with horse owners
Boarders are ideal regular customers and trust the product recommendations of their stable manager.
Existing sales areas
Tack rooms, reception areas and farm shops are ideal as sales outlets.
High repurchase rate
Horses are cared for all year round. Once a product has established itself, it is repurchased regularly.
Co-marketing support
Up to €4,000 per year for exclusive partners – subject to the terms of the partner agreement, for POS materials, events and local campaigns.
Profile 02 · Performance-oriented
Riding instructor & trainer
Trainers work with horses at the highest competitive level. equion becomes part of the daily performance and care routines, rather than just another product on the shelf.
“I introduced equion at my training clinics. Within two months, three regular clients had placed their own regular orders.”
A position of trust boosts sales
Recommendations from trainers command a high level of trust and lead to a strong willingness to buy.
Direct sales during training & courses
Lessons and training courses create natural sales opportunities.
High demand in competitive riding
Competitive riders invest in high-quality care. The documented formula, produced to ISO 22716, and German manufacturing inspire confidence.
Can be combined with the affiliate programme
Trainers with an online presence can combine reseller and affiliate commissions.
Profile 03 · Utmost trust
Equine vets
Vets enjoy the highest level of trust within the equestrian world. The documented formula, produced to ISO 22716, provides the basis for professional recommendations.
“Horse owners trust the science – and the results.”
Documented formula, controlled production
Manufactured to ISO 22716, without harsh chemicals.
Fits into daily care routines
Complements skin and hoof care – for everyday use.
Free from acids and harsh chemicals
Produced to ISO 22716, the production standard for human cosmetics – no hazard labelling under the CLP Regulation. Full transparency on ingredients.
Product documentation
Ingredient declaration and product documentation available.
Apply to become a reseller partner today.
Applications are reviewed personally within five working days. We will contact you to discuss your market, your customer profile and the appropriate partnership level.